Financial Clarity
for Growing Businesses.
We help growth-minded leaders gain clarity, confidence, and control over their finances with systems that scale and insights that drive real business decisions.
Meet Sydney Smart, CPA
Founder & Principal
I started Simply Smart Consulting because I saw too many business owners struggling in the dark when it came to their numbers.
My goal is to give growth-minded leaders clarity, confidence, and control over their finances by delivering systems that scale, reporting that makes sense, and insights they can actually use to grow their business.
Whether you're opening your second location, preparing for investors, or just ready to stop running your business in the dark, I partner with founders and operators who are serious about getting their financial house in order.
What I Do
Comprehensive financial services tailored to your business stage and growth goals.
Fractional CFO Services
Strategic finance leadership, budgeting, cash flow forecasting, and capital planning for businesses ready to scale.
- Strategic planning & modeling
- Board presentation prep
- Banking relationships
Controller Services
Month-end close, reporting, GAAP compliance, consolidations, and ongoing financial oversight.
- Monthly close process
- GAAP compliance
- Multi-entity consolidation
Bookkeeping Oversight
Partner with your existing staff to ensure accuracy, timeliness, and accountability in day-to-day operations.
- Quality assurance reviews
- Staff training & guidance
- Process improvement
Dashboards & KPIs
Real-time reporting, performance monitoring, and decision-ready insights that help you run your business.
- Custom KPI dashboards
- Performance tracking
- Executive reporting
Systems & Process Optimization
QuickBooks setup/cleanup, automation tools, and scalable close & reporting processes.
- QuickBooks optimization
- Workflow automation
- Integration setup
& More...
Every business is different. Let's talk about what you need.
Who I Work With
I partner with founders, operators, and growth-focused businesses that need financial clarity and scalable systems — whether you're opening your second location, preparing for investors, or just ready to stop running your business in the dark.
Our Values
Clarity
Your financials should tell a clear story. No jargon, no confusion—just straightforward insights you can act on.
Confidence
When your numbers are right, you can make better decisions. We give you the confidence to move forward.
Control
You should feel in control of your business. We build systems that scale so you're never flying blind.
Ready to Get Started?
Schedule a free assessment and let's talk about where your business is headed and how we can help you get there.