Sydney Smart, CPA
Founder, Simply Smart Consulting
The typical annual budget starts from last year's numbers and adds optimism. But strategic financial planning flips this entirely: you define your growth objectives first — a new market, a sales team, a product line — then work backward to figure out what it costs and when you need the cash. Sydney Smart, CPA breaks down how to build a revenue-driven model, separate growth spending from operational overhead, stress-test with conservative/expected/aggressive scenarios, and track the four metrics that tell you whether your plan is actually working.
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